Creative Content Strategist

🚀 Storytelling. Insight. Impact.

If you only “write” — this role isn’t for you.
If you can spot trends, shape stories, and create content that drives results — read on.

We build next-gen learning and wellness apps — from KitUP (microlearning) to Mindguru (anti-procrastination) and Lina AI (English tutor) — all subscription-based, all content-powered, all built for scale.

We move fast.
We test faster.
We learn and ship even faster.
Our products reach millions — and every word, visual, or story can shift that impact.

We’re hiring a Creative Content Strategist who can:

Think like a marketer, write like a creator, and act like a founder.

Turn ideas into stories, and stories into monetizable content.

Elevate the product — not just fill it with words.

🔍 What You'll Do

Spot Trends & Translate Them into Content
Stay ahead of culture, learning, and wellness trends. Identify what people really care about — and craft stories, lessons, or challenges around them.

Design Content That Converts
Develop and package content that boosts retention, engagement, and monetization.
You’ll connect emotion with data — making content not only loved, but profitable.

Collaborate Across Products
Work with product, growth, and design teams to align messaging and experience across KitUP, Mindguru, and Lina AI.

Build Scalable Systems
Create repeatable frameworks for content discovery, curation, and creation.
Think “content engine,” not “content queue.”

Elevate Quality & Voice
Set the bar for clarity, storytelling, and emotional depth.
Every module, script, or copy should make users say: “This feels premium.”

✅ Must-Haves

2+ years in content strategy, creative writing, or edtech/media

Strong grasp of consumer psychology and digital learning trends

Proven ability to turn content into engagement or conversions

Deep curiosity for books, ideas, tech, and self-development

Experience working with creative or product teams

English fluency, proactive mindset, and bias for action

🚫 This Role is NOT for:

Writers who wait for tasks

Editors who don’t ask “why”

People who see content as routine

Creators afraid of metrics, tools, or AI

Anyone allergic to speed, ownership, or experimentation

🎯 Bonus Points

Experience in subscription or learning products

Basic understanding of SEO, app content strategy, or data-driven storytelling

Comfort with AI tools (ChatGPT, Midjourney, Claude, etc.)

Passion for books, psychology, and productivity culture

🌍 Why Join Us

💻 Remote-First Culture – Work from anywhere in the world.
🏢 Coworking Space Support – Prefer an office? We’ll arrange one for you.
🍽️ Meal Allowance – Monthly support for your daily meals.
💰 Performance Bonuses – Quarterly rewards for measurable results.
🎒 Learning & Education Budget – Courses, books, or conferences — we invest in your growth.
✈️ Annual Flight Support – Yearly budget for an international trip.
🖥️ Premium Tech Gear – Apple MacBook + remote equipment budget for your setup.
🌴 Unlimited Paid Leave – We trust you to manage your time responsibly.

No micromanagement. No bureaucracy. Just growth.

We’re not hiring writers.
We’re hiring thinkers who write.
If you’re ready to turn insight into impact — apply now.

Let’s create stories that move millions. 🚀